THE ASLAN JOURNAL

Marketing, made clearer.

Practical ideas for reaching more people and turning that attention into business. Content, search, outbound, and the numbers behind them.

Marketing Tips

Customer Referral Program Template: Rewards and Tracking

A customer referral program template should answer a simple question: what happens after someone recommends your business? Copy the planning …

Oct 14, 2026 9 min read

From the journal

Content Strategy

A media pitch email template helps you introduce a story to a journalist without burying the reason their readers should …

Oct 13, 2026 9 min read

Social Media

An influencer rate calculator is useful when it shows exactly what you are buying. This one adds a creator's base …

Oct 6, 2026 9 min read

Analytics

A net promoter score calculator answers a specific question: among customers who responded to your survey, how much does the …

Oct 5, 2026 8 min read

Analytics

A landing page checklist helps you catch broken forms, unclear offers, and tracking mistakes before you send visitors to a …

Oct 2, 2026 9 min read

Content Strategy

A lead generation plan template is useful only if it tells you how many qualified conversations you need, where they …

Oct 1, 2026 9 min read

Content Strategy

A TikTok content calendar template is useful only if it tells you what to film, who will make it, and …

Sep 30, 2026 9 min read

Content Strategy

A good LinkedIn carousel template gives each page one job: earn the next swipe, teach one useful point, or make …

Sep 29, 2026 8 min read

Social Media

An Instagram story template is useful when it tells you what to say next, not just where to put a …

Sep 28, 2026 8 min read

SEO

A technical SEO audit checklist helps you find the site problems that keep useful pages out of search. Start with …

Sep 26, 2026 8 min read