Marketing Tips
In House Marketing vs Agency: A Practical Cost Guide
In house marketing vs agency is a staffing decision, not a contest between good and bad marketing. An internal team …
Sep 15, 2026 8 min read
THE ASLAN JOURNAL
Marketing Tips
Ideas, examples, and practical guides from Aslan Agency.
Email Marketing
Follow Up Email After a Cold Call: Templates and Timing
A follow up email after a cold call should do one job: make the next step easy to understand and …
Sep 14, 2026 8 min read
Analytics
Marketing Funnel Dashboard: KPIs, Layout, and Review
A marketing funnel dashboard should answer a plain question: where do qualified prospects stop moving forward? It is not a …
Sep 11, 2026 8 min read
Analytics
Competitive Analysis Dashboard: Track Rivals and Gaps
A competitive analysis dashboard turns scattered research into a clear view of where rivals are winning, where they are exposed, …
Sep 10, 2026 8 min read
Analytics
Earned Media Value Calculator for PR and Influencers
An earned media value calculator turns unpaid attention from press, creators, reviews, and organic social sharing into a consistent estimate. …
Sep 8, 2026 8 min read
Analytics
Impression Calculator: Estimate Reach, Frequency, and CPM
An impression calculator turns campaign inputs into the numbers marketers actually need: estimated impressions, reach, average frequency, and CPM. Use …
Sep 7, 2026 7 min read
Analytics
Return on Marketing Investment Calculator: Measure ROMI
A return on marketing investment calculator turns campaign revenue and cost into one comparable percentage. Enter the revenue tied to …
Sep 4, 2026 9 min read
Analytics
Lead Generation Dashboard: KPIs, Layout, and Examples
A lead generation dashboard turns scattered campaign, website, and sales data into one operating view. It should tell you how …
Sep 2, 2026 8 min read
Content Strategy
Customer Interview Template: Questions and Script
A good customer interview template keeps the conversation focused without turning it into an interrogation. It helps you learn what …
Sep 1, 2026 7 min read
Analytics
Website Analytics Dashboard: KPIs, Layout, and Examples
A website analytics dashboard turns scattered traffic, conversion, search, and user behavior data into a short list of decisions. The …
Aug 31, 2026 8 min read