Everyone in Irvine Is on Social Media. Almost Nobody Is Doing It Right.
Irvine is one of the most competitive business markets in Orange County. Everyone knows they need social media. Very few are doing it well.
Tech startups along the Jamboree corridor, boba shops near UCI, real estate agents fighting over listings in Woodbridge and Turtle Rock, med spas near the Spectrum. Everyone knows they need social media. Very few are doing it well.
The result? A sea of mediocre Instagram feeds and zero TikTok presence. Your competitors are posting the same generic content with the same stock graphics. Nobody stands out because nobody's willing to do something different.
Aslan Agency is a social media marketing agency that specializes in TikTok and Instagram for local businesses. We help Irvine businesses cut through the noise with short-form video content that actually gets seen, shared, and acted on.
Why Social Media Is Different in Irvine
Irvine's population is young, educated, and extremely online. UC Irvine alone brings in 36,000+ students, and the city's median age is one of the lowest in OC. This is a market that discovers businesses on TikTok before they ever Google anything.
According to HubSpot's 2025 State of Marketing report, 73% of consumers aged 18-34 prefer to discover local businesses through social media rather than search engines. In a city like Irvine, that number is probably higher.
The businesses winning here aren't the ones with the biggest ad budgets. They're the ones creating content that feels real, helpful, or entertaining. That's what we build.
73%
Of consumers 18-34 discover local businesses via social media (HubSpot 2025)
36,000+
UCI students - a massive audience discovering businesses on TikTok first
10-14 days
From signing on to first content live - fast onboarding, fast results
Industries We Work With in Irvine
💻 Tech Startups and SaaS Companies
Irvine's tech scene is growing fast, with companies clustered along the Jamboree and Von Karman corridors. But most B2B startups treat social media as an afterthought - a LinkedIn post once a week and maybe a company page on Instagram that hasn't been updated since the last trade show.
The founders who are building personal brands on TikTok and Instagram are getting way more inbound interest than those relying solely on cold outreach and paid ads. Short-form video works for B2B too - product demos, founder stories, industry hot takes, and "day in the life" content humanize your brand and build trust faster than any white paper.
We help Irvine tech founders and their marketing teams create consistent, high-quality content without pulling engineers off their actual work.
🧋 Food, Boba, and Quick Service
The food scene around UCI and the Diamond Jamboree shopping center is one of the most competitive in OC. Boba shops, ramen spots, Korean BBQ, poke bowls - there are dozens of options within a mile radius and they're all fighting for the same customers.
Food content is the highest-performing category on TikTok and Instagram Reels. The businesses that film their food being made, show the texture, capture the steam, and let the visuals do the selling are the ones with lines out the door. The ones posting flat-lay photos with a filter are getting scrolled past.
We create the kind of food content that makes people pull into the parking lot.
✨ Health, Wellness, and Med Spas
Irvine has a health-conscious population and a growing cluster of med spas, wellness clinics, and fitness studios. This industry is perfect for social media - before/after content, treatment explanations, client testimonials, and educational content all perform extremely well on TikTok and Instagram.
The challenge is creating content that feels authentic and compliant. We know the line between effective marketing and making claims you can't back up. Our content educates and attracts without overpromising.
🏠 Real Estate
Irvine's real estate market is one of the hottest in Southern California. Agents here know they need social media, but most are stuck posting listing photos with the MLS description as a caption. That's not a strategy.
The agents dominating Irvine right now are creating neighborhood tour Reels, market update videos, and homebuyer education content on TikTok. Personal branding through video builds the kind of trust that turns followers into clients. We help agents build that content machine so they can focus on closing deals.
How We Work
1
Social Media Audit
Free, 15 minutes. We look at your current accounts, your competitors, and your industry. We'll show you three quick wins you can implement this week - whether you hire us or not.
2
Strategy & Planning
We build a content calendar based on what's actually working in your industry on TikTok and Instagram right now. Data-driven, not guesswork.
3
Content Production
We handle filming, editing, and posting. We repurpose every piece of content across TikTok, Instagram Reels, Stories, and your feed to maximize each shoot.
4
Performance Tracking
Real-time dashboard so you can see performance as it happens. Reach, engagement, website clicks, leads - all visible whenever you want.
Why Aslan Agency
Irvine has no shortage of marketing agencies. Most of them offer social media as a line item next to web design, SEO, email marketing, and Google Ads. Social media is their side gig.
For us, it's the only thing we do. TikTok and Instagram content creation for local businesses. That specialization means we're plugged into platform changes, algorithm updates, and content trends that generalist agencies miss.
We're based in Southern California and work with businesses across Orange County. Meetings at your office, at a coffee shop near the Spectrum, or on a video call - whatever works for you.
📈 Results Speak for Themselves
We've helped Irvine businesses cut through the noise and build real audiences. Ask us about case studies on your discovery call.
Frequently Asked Questions
We're a B2B company. Does TikTok even make sense for us?
Yes. B2B buyers are people too, and they're on TikTok. Founder personal branding, product demos, and industry commentary are some of the fastest-growing B2B content categories. The companies getting inbound leads from TikTok right now are the ones that started six months ago while their competitors were still debating whether to join.
How is this different from hiring a freelance videographer?
A videographer films and edits. We do that plus strategy, trend research, posting optimization, engagement management, and performance tracking. We're not just making videos - we're building a content system that consistently drives business results.
What's the minimum commitment?
We recommend a 3-month minimum to give the strategy time to produce results. That said, we also offer one-time content shoots and strategy sessions if you want to start smaller. No long-term contracts required for ongoing management - we keep clients because the work performs, not because they're locked in.
How quickly can we start?
Typical onboarding takes about a week. Discovery call, strategy development, first content shoot. Most clients have their first batch of content live within 10-14 days of signing on.
Free Social Media Audit for Irvine Businesses
Send us your Instagram handle. We'll send back 3 things you should change this week - free.
Also serving: Inland Empire | Pasadena | Newport Beach | All Locations